How to Improve Your Blog to Increase Web Traffic in 5 Easy Steps

Creative, freelance and ghost writers, the number of blogs on the internet increases every day. What makes yours unique? You may have noticed that some blogs have the same template or theme. There are numerous blogs about freelance writing, blogging, screenwriting, fiction writing, and other niches. How does your blog stand out from the crowd? What makes a person want to read your blog? Attracting web traffic doesn’t have to be difficult. If you write and publish useful, unique content and engage with your current followers, you’ll gain more followers.

Writers, I know you’re no stranger to blogs. Freelance writers write blog posts for clients and authors usually have a blog on their website or at least a link to their blogs. The key is to write a headline that will ‘hook’ readers and write a blog posts that will solve their problems or entertain them.

Writing a blog can be tedious if you’re writing on the same topic as everyone else. Be original and break away from the same old, same old. Use a different angle when you write a “how to” post. Provide information that hasn’t been written about yet. Readers appreciate blog posts from different perspectives. Dare to be different!

How to Improve Your Blog to Increase Web Traffic Visitors in 5 Easy Steps

1. Write unique posts in your style, tone, and voice. Forget about copying your writer because that’s too boring.

2. Create attention grabbing headlines and back them up with solid information.

3. Change your color scheme one in awhile. You may get bored with the look of your blog or it could use a makeover. Breathe new life into your blog with a different a color scheme and layout. It could help your increase your page ranking.

4. Breakout of the “how to and tips and tricks” blog posts. There’s more to blogging than “How to do this or How to do that.” Be bold and daring and write posts that make readers stop and think. Don’t be afraid to be controversial. If you disagree with something, present your opinion and back it up.

5. Find your niche. If you’re not passionate about your subject matter it will show in your blog posts. Make sure you’re passionate about what you’re blogging about. Have fun with it!

Blogging can be a solo professional or company’s worst nightmare; this why freelance writers are hired. Freelance writers know how to write error-free blog posts, and they incorporate key words to assist in increasing page rank. 

If your blog needs a makeover, think about how you can revamp it. First, step back and reevaluate why you created your blog in the first place. What’s your goal for the blog? What do want to accomplish? Second, think about the layout and color schemes. Dark color schemes sometimes work, but the most popular color scheme is blue because it’s known as a ‘trustworthy’ color. This is why you’ll see politicians and business men and women wear blue — it conveys a ‘feeling’ of trust. Finally, have your blog critiqued by an expert in web design and SEO. They’ll provide you with suggestions on how to make your blog user friendly. Your web traffic will increase in no time.


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Steal Like Oscar Wilde: Improve Your Writing and Online Presence

Are the best writers’ thieves? According to history, the answer is yes. Oscar Wilde stole from everyone. It’s speculated (some believe) that William Shakespeare didn’t write his plays, but rather Francis Bacon, Christopher Marlowe or Edward de Vere, 17th Earl of Oxford did. Some historians believe that Thomas Jefferson plagiarized the Declaration of Independence by stealing from John Locke. That’s John Locke, aka The Father of Liberalism, not John Locke from Lost. Good show, by the way. Anyway … I digress.

It’s illegal to violate copyright laws or claim a work of fiction or non-fiction as your own. But it’s not illegal to observe and learn from other writers and adapt whatever it is they do for your own work. After all, you’ll want to put your own ‘spin’ on anything you publish. Otherwise, it will be bogus and inauthentic.


1. Vampires, werewolves, hybrids, witches, warlocks, outcast/loner, headhunters, magical lands, fairies, far-away lands, etc. can be found in many books. Change the names, time, setting, and tweak the plot, and you basically have the same book.

2. Mysteries are no different. Whether it’s a retired cop or rookie detective, a mystery’s a mystery. The case will be solved and it will be closed … or will it? Trilogies happen.

3. Horror is no different. Slashing, thrashing and bashing can occur throughout the pages of a book or graphic novel. Whether it’s a guy with a chainsaw or some out-of-this-world creature, the horror of it all will continue.

Tip: The best horror books don’t contain a lot of blood and guts. They build suspense and ‘suck’ you into the story. They keep you on your toes and make you want to turn the page to find out how it ends.

4. Historical novels contain the same basis of the story … history. You can’t go back and change the War of 1812 to the War of 1814. However, you can change the character names, plot, scenes, dialogue, etc.


1. Have you ever been down the self-help aisle of a bookstore? Pick up a couple of books and compare them. They probably contain the same information but are packaged and written differently because people are different. An author who resonates with your friends may not resonate with you.

2. Do you know how many baby name books can be purchased online or in a bookstore? A lot. Pick up any book and you’ll find the meaning for the most popular baby names. Again, the packaging and verbiage are different but the origin of Emma is still Old French and Old German.The meaning is still entire or universal.

Let’s face it; you may think your idea is original, but the reality is another writer probably already wrote a book or screenplay using ‘your’ idea or is in the process of writing something along the same line as you. It’s the same situation with blogs and articles. It’s not a big deal because readers know what they like and will choose to ‘follow’ authors and writers who appeal to them. The key is to observe and learn from the ‘best writers’ and take what they’re doing and apply it to your own writing career. History has shown us that this happens time and time again.



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Freelance Writers and SEO: Are You Writing Content for Humans or Spiders?

Recently, I signed up for HubSpot‘s webinar “The Science of SEO.”  As freelance writers, we’re often requested to create clever titles to entice people to ‘click-on’ a blog post or article. However, if content isn’t what users are looking for, they’ll move onto the next website. Clients need to understand that titles do matter; however, content trumps titles.

Here are some key points from The Science of SEO

1. Most use Google to search online.

2. Most trust a ‘description’ rather than a title. People look for the description to determine if search results are relevant to what it is they’re looking for.

3. Those over 30 trust a higher page rank as indicating a trustworthy website. Those under 30 didn’t believe a higher page rank indicated a website was trustworthy. This is why it’s important to know the target market.

4. Most trust organic searches rather than PPC ads; however, most will not admit to clicking on a PPC advertisement.

5. Clients’ websites are listed next to ‘spam’ and must be distinguishable from ‘spammy’ websites.

Take away: if you’re a freelance writer with a web design background, make sure clients know and understand the importance of ‘standing out’ from ‘spammy’ websites. Colors, fonts, images, etc. do matter. Spiders work 24/7; they never take a break.

6. Use media such as images and videos to make ‘content’ stand out and enhance articles and blog posts.

Freelance writers: make sure you have the ‘right’ to use images and photos. Better yet, have your clients provide them.

7. Comments on blog posts won’t necessarily help ranking. Posting more frequently could increase ranking.

FYI: It’s up to freelance writers to make sure clients understand the necessity of having updated material on their websites.

8. Watch the words you link to. You know that saying, “Out with the old and in with the new,” well it applies to the words you link to. Linking to words such as recent, insights, soon, answers, and others could increase clients’ page rank.

Take away: searchers online are looking for timeliness versus buzz words. Freelance writers; provide links in blog posts and articles that are relevant to your clients’ customers.

9. How many characters are you working with? It’s best to keep titles between 40 and 80 characters. You can easily find out how many characters are in a title by using Word or some other program. Of course, you could always use Twitter. They only allow 140 characters.

10. Analysis goes a long way. If your freelance writing clients aren’t using some type of analytical program such as Google Analytics, suggest they start analyzing pertinent data today and tomorrow, the web traffic will flow.


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