How Best Selling Authors Use Facebook to Sell Their Books in 4 Easy Steps

Last week, I received my publicity email from Steve Harrison at Reporter Connection. He included an article that was mind blowing. A best-selling author wrote his new novel on Facebook. He posted daily installments of his book on Facebook and realized people were paying attention. The conversation took off, and he even named characters after some of the participants. He self-published his book after one year; it didn’t fit in with his current genre. Is it crazy that a best-selling author would write his book directly onto Facebook? Some would say, yes.

BTW: I thought Facebook ‘owned’ your content. Does or should Facebook receive royalties for the book? It truly is mind amazing and confusing at the same time.

Posting excerpts of your writing on Facebook is an online marketing technique that could make you a best-selling author. Facebook has over 800 million users and you could gain a lot of web traffic by connecting and engaging in conversations with people. The question is: Is it right for you and your book? Only you know the answer to that question.

How Best Selling Authors Use Facebook to Sell Their Books in 4 Easy Steps

1. Use Facebook’s tools to add friends who’ll be supportive of you and your writing. Check out the events and groups that are suggested to you. Fill out your profile page with pertinent information about your book such as the title and website.

2. Don’t add people or join Facebook groups impulsively. This could backfire and before you know it, your story could wind up on another’s author’s page or website. Quality is better than quantity. I see people with 500 or 800 friends and wonder, “Do they interact with all of them on a daily basis? How close are they? Are they only interested in receiving more page views?” Listen to your intuition aka your gut instinct when it comes to adding people to your network. As Steve mentioned in his article, “There are a few trolls out there.”

3. Join relevant Facebook groups that match your subject material. This is a great way to introduce you and your book. Join the conversation as much as you can and post helpful responses.

4. Don’t make every status update about you and your book. How many times have you received invites to ‘like’ a FB page or purchase a product? Where’s the value in that? Relationships have to be nurtured and developed. If you constantly ask your contacts to ‘like’ a Facebook page, you risk losing them. It’s not all about you! Post relevant links and videos that your audience wants to see.

Good luck!

Amandah

If you’re developing/writing a book, would you publish daily installments (excerpts) on Facebook? Share.

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SEO Made Easy: Freelance Writers I like Yoast and You Will Too

English: seo block

Image via Wikipedia

I recently discovered Yoast while working on my creative and humorous website, Daily Family Antics. I thought I knew SEO and considered myself informed about the subject. However, I was wrong. I should have known that there’s always room for improvement. After working with Yoast, I quickly realized I needed to refine my SEO skills. Thank goodness Yoast is a great teacher.

What I Learned about SEO

As I was working with Yoast, I discovered that ‘permalink’ is the same thing as slug. I always allowed WordPress to choose my permalink; however, by working with Yoast, I discovered that it’s a good idea to change it to something shorter. Of course, it’s important to have your ‘main’ keyword or keywords in the slug.

As I continued working with Yoast, I discovered stopwords. I had no idea what these were and didn’t realize that search engines take them away anyway. If you use WordPress.org, you may want to download the SEO Slugs Plugin or some other slug plugin.

SEO Made Easy: Freelance Writers I like Yoast and You Will Too

1. Download Yoast, upload it to your plugins folder, and activate the plugin. It’s easy to do.

2. Freelance writers, Yoast gives you ‘thumbs up,’ warning, and okay symbols for various aspects of your post.

3. Yoast will force you to learn and strengthen your SEO skills. If your title is ‘lacking’ one or more of your keywords, the program alerts you. Furthermore, the program alerts you if you don’t have your keyword(s) in the first paragraph. It’s up to you to write a better title and introduction.

4. Freelance writers; your writing skills will improve. It’s important to provide quality ‘optimized’ content. Don’t stuff your posts or articles with keywords because search engines frown upon this.

5. You’ll develop a better understand of SEO copywriting. Freelance writers interested in gaining new ‘web content writing’ projects will be benefit from working with Yoast. New freelance writers will develop their SEO copywriting skills and attract clients.

6. If you verified your website with Google, Bing or Alexa, you can enter the ‘meta’ code in the Webmaster Tools area. Note: this is a good reminder if you haven’t already verified your website.

7. Yoast offers an introduction tour to teach you about the program. Take a few minutes and take the tour.

It’s important to write for people first but SEO can’t be ignored. Google keeps making changes to how it will scan data and connect its users. Provide quality content but incorporate SEO within blog posts, articles and web pages. Stay away from Black Hat SEO because you can optimize your writing without resorting to ‘dirty’ tactics.

Amandah

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How to Improve Your Blog to Increase Web Traffic in 5 Easy Steps

Creative, freelance and ghost writers, the number of blogs on the internet increases every day. What makes yours unique? You may have noticed that some blogs have the same template or theme. There are numerous blogs about freelance writing, blogging, screenwriting, fiction writing, and other niches. How does your blog stand out from the crowd? What makes a person want to read your blog? Attracting web traffic doesn’t have to be difficult. If you write and publish useful, unique content and engage with your current followers, you’ll gain more followers.

Writers, I know you’re no stranger to blogs. Freelance writers write blog posts for clients and authors usually have a blog on their website or at least a link to their blogs. The key is to write a headline that will ‘hook’ readers and write a blog posts that will solve their problems or entertain them.

Writing a blog can be tedious if you’re writing on the same topic as everyone else. Be original and break away from the same old, same old. Use a different angle when you write a “how to” post. Provide information that hasn’t been written about yet. Readers appreciate blog posts from different perspectives. Dare to be different!

How to Improve Your Blog to Increase Web Traffic Visitors in 5 Easy Steps

1. Write unique posts in your style, tone, and voice. Forget about copying your writer because that’s too boring.

2. Create attention grabbing headlines and back them up with solid information.

3. Change your color scheme one in awhile. You may get bored with the look of your blog or it could use a makeover. Breathe new life into your blog with a different a color scheme and layout. It could help your increase your page ranking.

4. Breakout of the “how to and tips and tricks” blog posts. There’s more to blogging than “How to do this or How to do that.” Be bold and daring and write posts that make readers stop and think. Don’t be afraid to be controversial. If you disagree with something, present your opinion and back it up.

5. Find your niche. If you’re not passionate about your subject matter it will show in your blog posts. Make sure you’re passionate about what you’re blogging about. Have fun with it!

Blogging can be a solo professional or company’s worst nightmare; this why freelance writers are hired. Freelance writers know how to write error-free blog posts, and they incorporate key words to assist in increasing page rank. 

If your blog needs a makeover, think about how you can revamp it. First, step back and reevaluate why you created your blog in the first place. What’s your goal for the blog? What do want to accomplish? Second, think about the layout and color schemes. Dark color schemes sometimes work, but the most popular color scheme is blue because it’s known as a ‘trustworthy’ color. This is why you’ll see politicians and business men and women wear blue — it conveys a ‘feeling’ of trust. Finally, have your blog critiqued by an expert in web design and SEO. They’ll provide you with suggestions on how to make your blog user friendly. Your web traffic will increase in no time.

Amandah

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Freelance Writers and SEO: Are You Writing Content for Humans or Spiders?

Recently, I signed up for HubSpot‘s webinar “The Science of SEO.”  As freelance writers, we’re often requested to create clever titles to entice people to ‘click-on’ a blog post or article. However, if content isn’t what users are looking for, they’ll move onto the next website. Clients need to understand that titles do matter; however, content trumps titles.

Here are some key points from The Science of SEO

1. Most use Google to search online.

2. Most trust a ‘description’ rather than a title. People look for the description to determine if search results are relevant to what it is they’re looking for.

3. Those over 30 trust a higher page rank as indicating a trustworthy website. Those under 30 didn’t believe a higher page rank indicated a website was trustworthy. This is why it’s important to know the target market.

4. Most trust organic searches rather than PPC ads; however, most will not admit to clicking on a PPC advertisement.

5. Clients’ websites are listed next to ‘spam’ and must be distinguishable from ‘spammy’ websites.

Take away: if you’re a freelance writer with a web design background, make sure clients know and understand the importance of ‘standing out’ from ‘spammy’ websites. Colors, fonts, images, etc. do matter. Spiders work 24/7; they never take a break.

6. Use media such as images and videos to make ‘content’ stand out and enhance articles and blog posts.

Freelance writers: make sure you have the ‘right’ to use images and photos. Better yet, have your clients provide them.

7. Comments on blog posts won’t necessarily help ranking. Posting more frequently could increase ranking.

FYI: It’s up to freelance writers to make sure clients understand the necessity of having updated material on their websites.

8. Watch the words you link to. You know that saying, “Out with the old and in with the new,” well it applies to the words you link to. Linking to words such as recent, insights, soon, answers, and others could increase clients’ page rank.

Take away: searchers online are looking for timeliness versus buzz words. Freelance writers; provide links in blog posts and articles that are relevant to your clients’ customers.

9. How many characters are you working with? It’s best to keep titles between 40 and 80 characters. You can easily find out how many characters are in a title by using Word or some other program. Of course, you could always use Twitter. They only allow 140 characters.

10. Analysis goes a long way. If your freelance writing clients aren’t using some type of analytical program such as Google Analytics, suggest they start analyzing pertinent data today and tomorrow, the web traffic will flow.

Amandah

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