Savvy Writing Careers Has Moved to Better Serve Creative, Freelance and Ghost Writers

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Savvy Writing Careers has moved to its own self-hosted website.

I felt the move was necessary because I wanted to do more with this blog. I wanted to provide more resources for creative, freelance and ghost writers than I could provide in the past. Now that Savvy Writing Careers is on its own server, I can better help aspiring and experienced creative, freelance and ghost writers reach their goals.

I’m in the process of updating the website. I look forward to seeing everyone at Savvy Writing Careers.com! Stay tuned…

Amandah

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How Best Selling Authors Use Facebook to Sell Their Books in 4 Easy Steps

Last week, I received my publicity email from Steve Harrison at Reporter Connection. He included an article that was mind blowing. A best-selling author wrote his new novel on Facebook. He posted daily installments of his book on Facebook and realized people were paying attention. The conversation took off, and he even named characters after some of the participants. He self-published his book after one year; it didn’t fit in with his current genre. Is it crazy that a best-selling author would write his book directly onto Facebook? Some would say, yes.

BTW: I thought Facebook ‘owned’ your content. Does or should Facebook receive royalties for the book? It truly is mind amazing and confusing at the same time.

Posting excerpts of your writing on Facebook is an online marketing technique that could make you a best-selling author. Facebook has over 800 million users and you could gain a lot of web traffic by connecting and engaging in conversations with people. The question is: Is it right for you and your book? Only you know the answer to that question.

How Best Selling Authors Use Facebook to Sell Their Books in 4 Easy Steps

1. Use Facebook’s tools to add friends who’ll be supportive of you and your writing. Check out the events and groups that are suggested to you. Fill out your profile page with pertinent information about your book such as the title and website.

2. Don’t add people or join Facebook groups impulsively. This could backfire and before you know it, your story could wind up on another’s author’s page or website. Quality is better than quantity. I see people with 500 or 800 friends and wonder, “Do they interact with all of them on a daily basis? How close are they? Are they only interested in receiving more page views?” Listen to your intuition aka your gut instinct when it comes to adding people to your network. As Steve mentioned in his article, “There are a few trolls out there.”

3. Join relevant Facebook groups that match your subject material. This is a great way to introduce you and your book. Join the conversation as much as you can and post helpful responses.

4. Don’t make every status update about you and your book. How many times have you received invites to ‘like’ a FB page or purchase a product? Where’s the value in that? Relationships have to be nurtured and developed. If you constantly ask your contacts to ‘like’ a Facebook page, you risk losing them. It’s not all about you! Post relevant links and videos that your audience wants to see.

Good luck!

Amandah

If you’re developing/writing a book, would you publish daily installments (excerpts) on Facebook? Share.

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Four Simple Things You Can Do Today to Get In Front of More People & Claim That Expertise!

“Presence is more than just being there.” ~ Malcolm S. Forbes

Here’s another guest post from Katy Tafoya is teacher and a coach who finds joy in helping women claim their passion and expertise. She guides solopreneurs to make their lives and their businesses juicier, more fulfilling and more successful. She also leads the Val Gal quarterly networking dinners which are always open to the public and in the greater San Fernando Valley. If you’re ready to identify, claim and leverage your expertise and live your passion you can sign up for a a F.R.E.E. subscription to her weekly ezine at SuccessForSolpreneurs.com.

WANT TO SEE MORE ARTICLES LIKE THIS ONE? See Katy’s blog at SuccessforSolopreneurs.com/blog.

When was the last time someone contacted you completely out of the blue? When did someone you’ve never personally met before tell you that they’d love to work with you, or interview you, or even create a JV (joint venture) relationship with you?

Better yet, when was the last time you Googled yourself?

I ask about Googling yourself because if you don’t like what you see when you look at the information attached to your name, how will others like it? And why would they bother to reach out to you?

Whether you like it or not, we all develop relationships with those we know, like and trust.  And all the information that is out there on the Internet attached to you and your business builds up that knowable, likeable, trustable factor (yes, I know that trustable isn’t a real word).

In fact, when you have control over what is being said about you and your business, your message, it opens the doors to so many new opportunities (like people coming out of the seeming woodwork who want to work with you).

Here are four simple things you can do today to get started taking control of your online presence…

  • Join those social networks. You don’t need to be active (except on the ones where your clients and colleagues spend their time), but you do need to have an account. The more the merrier.
  • Fill out those profiles. When you join the various social networks, make sure you fill out your profile completely…add a photo, link to your site, import your blog. It’s all great fodder for the search engines and that’s what you want.
  • Spread the word.  When you read something you like, share it, “like” it; give it a +1 or a retweet. Tell your friends. Tell your community. Do what you have to do to spread the word…in doing so, others will also spread YOUR word. And the more you share, the more it shows your shares (especially with Google +) in Google search results.
  • Leave Comments. The more comments you leave (make sure you provide website URL when doing so, but only where it’s asked for) the more links you have that point back to your website. Which again, means the more search results that come up for your website or your name.

And of course…the great and positive side effect from having that strong online presence is that it really helps to demonstrate that you are the expert and the authority. And as an expert in your field, your community looks to you for advice and for resources.

That’s a pretty powerful place to be. So get out there and get busy!

ACTION PLAN: Google yourself today. Devise a strategy to get more relevant search results using any or all of the ideas mentioned above.

I hope you enjoyed this guest post. I find Katy’s articles to be useful to creative, freelance and ghost writers. After all, we are solopreneurs!

Amandah

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Freelance Writers: How Do You Use Facebook?

Freelance writers, there are more than 500 million active Facebook users. Of course, with the 2010 release of The Social Network the number of users has steadily increased. The one drawback to Facebook is that you must choose either a personal or business profile — they are not the same. A personal profile has more options than a business profile which is why most professionals opt for a personal profile page. This may not be a good idea if your family and friends want to “friend” you.

Freelance Writers: How Do You Use Facebook?

What do you do if you have a personal profile page and your family and friends want to friend you? How do you handle it? Do you really need to know everything that’s going on in their lives? Do your potential customers and clients need to know? How about your business and industry associates? What about your co-workers? Using Facebook can be a sticky situation for some professionals. You may not want your family and friends on your Facebook page. If they post offensive material it could scare off potential customers and business partners.

The selling point of Facebook is that professionals and businesses can use it as marketing tool. You can create fan pages which people can “like” and you can advertise on Facebook. Using these tools can help you increase sales and the bottom line. It’s also a great way to network and build a database of potential clients, collaborators, and partners.

If you opt for a personal page, your family, friends, and childhood schoolmates from 20 years ago can find you, and they may want to be your friend. Is this a good idea if you’re trying to build a business? Maybe, maybe not. 

Freelance writers, before you join Facebook, ask yourself why are you joining? Is it to keep in touch with family and friends and to find your long lost high school love or is it to build your business? If it’s the latter, you may opt for a business profile page. If you want all the options that come with the personal profile page, gently tell family and friends you’re on Facebook for business reasons. And whatever you do, use Facebook responsibly!

Amandah

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How Authors and Freelance Writers Brand Themselves on LinkedIn

Authors, freelance, ghost and creative writers would benefit from listening to Greig Wells‘ (owner of Be Found Jobs) webinars on creating your brand on LinkedIn. Many business professionals use LinkedIn to find employees, contractors and freelancer writers. Linked In is the ‘go to’ website for professionals. If you’re uncertain as to ‘how to’ brand yourself on LinkedIn, follow the steps below.

How authors and freelance writers brand themselves on LinkedIn

1. Create a hook. As a writer, you’re familiar with writing a ‘hook’ when you submit a pitch or query letter to editors. It’s important to catch the eye of potential clients/customers/readers in 30-seconds or less.

Greig’s three-step process to writing a hook that works is as follows:

1. You know how a <Company> is always looking for <Insert the biggest problem in your industry>.

2. I solve this.

3. I do this by Unique Way #1 and Unique #2.

Here’s an example for a Freelance Writer:

You know how business owners always struggle to write optimized web content that converts visitors to customers.

I solve this.

I do this by writing unique, compelling web content using your keywords and phrases which lands your business on the first page of Google and draws visitors to your website.

2. UVP Power. This stands for Unique, Value and Promise. What makes you a unique freelance, creative or ghost writer? What makes you a unique fiction, non-fiction or YA author? What value do you bring to clients? What value do you bring to readers? Do you keep the promises you make? For example, if you promise to meet deadlines, do you actually meet them? If you promise to deliver a thrilling novel that takes readers on the adventure of their life, does your novel deliver?

3. The Proof. What proof do you have that you’re an expert in your field? Do you have testimonials from clients? Do you have testimonials from readers? Do you have testimonials from other authors in your genre? Remember, actions speak louder than words. This may be difficult for writers to read, but it’s the truth.

Other tips are: create a word cloud; connect with ‘Super Connectors’ (people with 500+ connections), have a solid call-to-action, and post relevant status updates that people will comment on. Join pertinent groups where you can share your expertise; voice your thoughts, beliefs and opinions.

What is branding? Through the use of your name, symbol, term, sign or combination of these, you create a ‘brand’ that clients/customers recognize as a resource that solves their problem. Remember, you’re in business to solve problems and market your products and or services. Therefore, your brand should reflect this.

As authors and writers, you’re familiar with tapping into the emotional side of writing. You can do this when you create your brand as well. For example, let’s say you’re an expert author on dating after divorce. You could use words such as pain-free relationships, self-esteem, self-confidence, independence, frustration, etc.

According to Greig, “The biggest mistake is building a brand that no one wants. Get to the core of the biggest problem facing a company or client.”

The advantage authors and writers have with branding is they know how to write. However, sometimes it can be difficult to create a ‘brand’ for your author website or freelance writing business. Think about hiring someone else to do this for you so you can concentrate on growing your writing business or finishing your first novel. Check out Greig’s profile on LinkedIn and see how his program could help you, even though it’s marketed to job seekers, branding is still branding. I’ve learned a lot from listening to Greig’s webinars. Check them out today!

Rebecca

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How Writers Can Attract and Gain Twitter Followers

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Authors, creative, freelance, ghost and travel writers — if you’d like to attract and gain more Twitter followers, make sure you have a ‘Tweet Button’ on your blog/website. Websites that incorporate a ‘Tweet Button’ receive seven times more traffic than websites that don’t utilize this ‘free’ tool. What are some other ways to increase Twitter followers? Keep reading to find out.

Most people use Tweet Meme which is a plugin that can be included on WordPress and other blogging platforms. It’s easy to upload and install. The Tweet Meme button makes it easier for visitors to ‘retweet’ your blog post and or article. This is a fast and easy way to ‘spread’ the word about your amazing writing. You can reach thousands, even millions of people quickly.

Other ways writers can attract and gain Twitter followers

1. Create a Twitter landing page. You’re probably saying, “Great. I can’t create a ‘regular’ landing page. How the heck am I supposed to create a Twitter landing page?” The good news is a Twitter landing page can be created on your blog or website. If you already have pages on your website, you can create a Twitter landing page. Include your picture, a short bio (about you) along with your tweets and retweets.

BTW: Don’t forget to include your Twitter URL in your bio on your Twitter account.

2. Use keywords and phrases. Have you ever wondered how you gain certain followers after you’ve tweeted something? I have!  You can set up a Twitter search; include your keywords and phrases, i.e., freelance writing, freelance writers, freelance writer, creative writing, creative writers, ghost writers, travel writing, ghost writing, young adult, picture books, self-publishing, memoir, romance writers, fiction, publishing, etc. When someone posts something pertaining to your keywords and phrases, you can answer and direct them to your website. Who knew? No wonder I have a lot of MLM, real estate agents/agencies, online marketers, SEO gurus, etc. following me. Lol!

3. Pay attention to followers who ‘retweet’ your posts — focus on them. Develop a relationship with your followers (retweets) because they can help ‘spread’ the word about you and your writing (business). Visit their profiles and websites; say “Thank you” once in a while. It doesn’t hurt to have influencers and supporters. Remember, you can’t go or grow it alone. Successful people have help from others — they don’t do it all by themselves.

Rebecca

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What Doesn’t Attract Clients

This post is from Barb Wade, M.A. who specializes in teaching Coaches to create thriving, 6-figure practices in under 20 hours a week! For a FREE “How To Get Clients” BUSINESS BREAKTHROUGH KIT just for Coaches, visit Barb Wade.com today.

Even though this post is targeted towards coaches, freelance/ghost writers and writing coaches need to market their services. Remember, you’re in business for two reasons: 1) To market your products and services and 2) To solve a problem.

Some coaches just don’t like marketing. They don’t like to promote themselves and they may even find it distasteful! In fact, until I learned that marketing was nothing more than letting others know how I could help them with their biggest problems, I thought marketing was a “necessary evil” at best.

On the other hand, there are some coaches and entrepreneurs who have no problem with marketing – or so it seems. BUT they use it as an excuse for not moving forward or to “hide out.”

Do you know what I mean? It’s the endlessly tinkering with your website.

Or taking forever to craft your “elevator pitch,” and then never actually using it!

Or spending tons of time, energy, and money getting just the right logo… or business card… or… well, you get the idea.

Of course, doing this comes from good honest intentions. Those things do help support spreading the word about your services. But it’s all too easy to get stuck in an endless loop of tweaking and fiddling with the minutia.

The truth is, doing so can actually keep you from getting clients!

Here’s the big news: your clients aren’t attracted to your coaching practice because of your business card, logo, website, or any other collateral. Even if they are really beautiful and elegant and “cutting edge.”

Yes, those things can help get your potential client’s attention, but that’s not what holds them or compels them to come back.

Ultimately, your clients will respond to the connection you create with them. Those people that you are meant to help will resonate with your authentic and unique brilliance. It is you being willing to share your experience and expertise – in the way that only you can – that makes an impression on people.

Your clients want to be seen, acknowledged, heard, understood and helped by you. And the more they get to know the real you, the more they will want to continue to work with you.

This is the concept behind the “Know, Like, Trust” factor you may have heard of. It works like this. First, your potential clients hear about you somehow – on the Internet, at a live event, on a tele-seminar, etc. And the more they get to know you, they more they begin to “like” you (note: this is not a popularity contest. Instead think of “like” as “appreciate” or “value”) And the more they like you, they more they begin to trust you as a teacher, advisor and friend.

And what I have found is that when you cultivate that kind of connection with your market, it actually accelerates your ability to attract clients and it makes your work so much more joyful!

So, if you find yourself spending too much time “crossing all the T’s and dotting all the I’s,” try adopting this mantra that was taught to me by one of my mentors: “Completion Not Perfection.”

Get into action and get it done – perfection is highly over-rated!

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