Most creative, freelance and ghost writers don’t like sales and marketing; they’d rather have a root canal! However, you can’t get around sales and marketing. Is it possible to get clients/customers without selling? The answer is “Yes You Can!” The key is to be yourself and stop wearing a ‘mask’ of what you think you should be.
According to Executive, Small Business, Career and Personal Life Coach Bill Barren, “You must close the gap. The gap is potential clients who want to travel from where they are now to where they want to be. They’ll travel with you. If you master this, you can increase the number of clients and customers. You’ll have fewer consultations and be able to increase your fees if you want to.”
“Imagine that potential clients/customers are sitting on one island but want to get to another. The island they want to get to is the one where you’re at — where you solve their problems(s). You are the captain of the ship that will take them to your island.” ~ Bill Barren
1. Where are your clients? Most are on the isle of the here and now; clients want to move away from this island.
2. What is the isle of full potential?
3. What’s stopping clients/customers from getting their business/website to where they want it to go?
4. Closing the gap — establishing you (copywriter, blogger, writing coach, social media expert, etc.) as the closer. You’re (blogger, writer, writing coach, social media expert, copywriter) the one who’ll help your potential clients close the gap.
Example of closing the gap — A health coach
A health coach has a client, a woman, who wants to leave the isle of being overweight. The woman wants to weigh 115 pounds again. The dead weight is tiring, and she doesn’t want it anymore. She’s anxious about her weight. The woman likes it when people notice her. She’s frustrated and fed up and is looking for a health or fitness coach to help her. This is where you, the health/fitness coach, help the client discover how to get from where she is to where she wants to be. You, the health/fitness coach, will help the client close the gap because you have the perfect boat (product and or service) for the client to get to where she wants to be. You’ll create clarity within the client.
The above example can be applied to your creative, freelance and ghost writing business. It’s important for potential clients to understand what you can do for them. Be an active listener. What problem are you solving for them? Do they need an eBook? What about blog posts? How about a series of articles? What about white papers? Really listen to what potential clients need and want.
Some potential clients may say, “I don’t have the money right now. I can’t pay your writing fee.” Give them ‘free’ resources and say what you have to say. Show and tell potential clients what you can do for them and then be silent. Clients usually have a disconnection from what they want in their business and where they’re at. Give them time to ‘think’ about what you said. Believe it or not, they’ll hire you.
1. Work with the creative, freelance and ghost writing clients you want to work with.
2. Attract the clients to you.
3. Master the ‘inner game’ and boost your confidence. Clients want to work with people who are confident.
- Tips to Writing an eBook That Leads to Sales … Hire a Freelance/Ghost Writer (savvy-writer.com)
- 7 Benefits of Hiring a Ghost Writer (savvy-writer.com)
- The Challenges and Joys of Freelance Writing … Freelance Writer’s Perspective (savvy-writer.com)
- 7 Tips for Handling Freelance Writing Clients (savvy-writer.com)
- What Doesn’t Attract Clients and Customers (savvy-writer.com)