If you’re on LinkedIn, you’re probably familiar with the ‘recommendation’ feature also known as “Please endorse me.” This is a way for your connections to endorse you and your work and vice versa. Is this a good idea? What is the real benefit to you? How can it help you and your freelance and or ghost writing business? Actually, a LinkedIn endorsement can hurt your business.
Tip: If you want a LinkedIn endorsement, personalize the request. Don’t use the generic copy that’s provided in the body of the endorsement because it can annoy and frustrate the person who receives the endorsement request. It shows the receiver you didn’t take time to ‘think’ about asking them for an endorsement; you want and expect them to take time to ‘think’ about writing a well-written LinkedIn endorsement. You may not receive an endorsement.
I’ve been asked to write endorsements for LinkedIn. I like to think about my endorsements before I write them for many reasons. First, I sometimes ask, “Who are you? How do I know you?” Second, there isn’t much of a relationship. If I’m a former co-worker who’s been gone for several or more years, I’m not sure I’m justified to write an endorsement. Can I remember what they were like to work with? How do I know what the person’s work ethic is today? How do I know they show up for work on time and give 120%? What about when you work with someone for a short amount of time? Third, the person uses the ‘generic’ copy provided by LinkedIn. I chuckle at this. Finally, I need to think about what I want to write. I like to write more than two sentences. ~ Rebecca
Before you request LinkedIn endorsements, think about who you want to endorse you and appear on your profile. For example, I’ve read LinkedIn endorsements that are poorly written and or paint an unflattering picture of the person’s work ethic and ability. Endorsements are filled with spacing, grammar, and spelling issues. Or, they read like this, “John Doe worked for me in the marketing department. He showed up on time and met deadlines.” These aren’t professional and don’t help you. Some endorsers spell the person’s name wrong. Can you imagine that? You request a LinkedIn endorsement from a former boss and or client and they spell your name wrong. Yikes! It’s important to proofread endorsements before you accept them. If it’s filled with errors, you can’t correct them. You can send an email (be polite) requesting the endorser correct errors or ignore the endorsement . The other alternative is to hide it.
Writers understand the art and craft of writing. Unfortunately, some people have poorly written LinkedIn endorsements on their profile. They’re not helpful, they’re harmful. ~ Rebecca
Peruse your LinkedIn and endorsements and delete or hide those that are weak. You may want to start over and request recommendations/endorsements from people who truly know you, your strong work ethic, and professionalism. You don’t have to have hundreds of endorsements. It’s better to have five to ten solid endorsements versus 20-30 poorly written and unprofessional ones. These won’t help you or your freelance writing business. They’ll only deter potential clients from hiring you. Be discerning and discriminating with endorsements. Remember, quality is more important than quantity. An endorsement is no different than a blog post — content is king or queen.