Freelance Writers Market Your Honesty to Clients

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According to the article Telecommuters Are More Honest, Survey Says, “employees who don’t have a boss looking over their shoulder are more honest.” This is great news for freelance writers — use it to your benefit. Think about it. You don’t get paid unless you complete the work. Employees can get paid either way; unless, their place of employment has a ‘three strikes’ and you’re out policy. Point out to clients that you bring value to their organization because you’re a freelancer not a staffer. You’re not caught up in the ‘drama-rama’ of office politics. You’re main purpose is to solve a problem for a client; the secondary purpose is to market your writing business.

Believe it or not, most people appreciate honesty. Clients appreciate it when you’re up front with them. If you can’t meet a deadline, be honest about it. If you’re not strong in writing marketing copy, be honest about it. Don’t string a client a long because it will ‘blow up’ in your face and it’s not professional. You can always learn to write marketing copy and then offer this writing service to clients.

One of the perks of freelance writing is you get to create your own hours. Let’s face it; some writers prefer to write at night (I do, sometimes) and that’s when they do the bulk of their writing. On the flip side, you may prefer to write in the morning. Whatever the case may be, it’s up to you to create and follow your writing schedule. Most clients don’t care when you write as long as you complete their projects on time.

The next time you’re about to deliver your ’30-second elevator pitch‘ to a potential client, make sure you stress the benefits of hiring a freelance writer such as objectivity, attention to deadlines, you don’t get paid unless the project is completed, etc. Drive home that you don’t have the luxury of not completing a project, waiting for a co-worker to pick up the slack. Show off your professionalism and how much you want to solve a client’s problem. Do this and you’ll be hired as the freelance writer. Good luck!

Rebecca

6 thoughts on “Freelance Writers Market Your Honesty to Clients

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  5. Pingback: How Authors and Freelance Writers Brand Themselves on LinkedIn - Savvy Writing Careers | Savvy Writing Careers

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